A futureproof online business? Personality-as-a-Service (PaaS)
In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
Build quietly. Sell smart.
This is for introverted creators who want to turn their knowledge into digital products.
Get instant access to exclusive deep dives, tools, templates, and essays – designed to help you build a quiet, profitable digital product business. Join for free!
Get instant access to exclusive deep dives, tools, templates, and essays – designed to help you build a quiet, profitable digital product business. Join for free!
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Introverted creators who joined the community
Featured posts
Why You’re Stuck in Overthinking
Why you’re stuck in overthinking: why your brain loves the loop, why introverts get trapped deeper, and the red flags to spot in real time.
The Introverted Entrepreneur’s Guide to Thrive
An extensive guide made for introverted entrepreneurs who want to sell digital products.
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Stefan's Business Essays
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Building in Public
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Business Breakdown: August 2025
August was my first full month running the membership. It brought valuable lessons, interesting data, and a couple of insightful learnings.
A futureproof online business? Personality-as-a-Service (PaaS)
In a world flooded by AI slop, the only way to stay futureproof online is to turn your personality into the business itself.
Why You’re Stuck in Overthinking
Why you’re stuck in overthinking: why your brain loves the loop, why introverts get trapped deeper, and the red flags to spot in real time.
Scaling a membership with ads: My first two weeks, the numbers, the truth
Two weeks into scaling my membership with ads, the first KPIs are in. Some assumptions proved right, others were off...
Free community chat for introverted creators
Free Slack community for introverted creators. A safe space to connect, share wins, ask questions, and get feedback
The Unstucker - Break free from overthinking
Your personal anti-overthinking bot. Get clear, take action, and break free from analysis paralysis – one simple step at a time.
How to set up Ghost.org for the EU: GDPR, VAT & Invoicing Guide
Learn how to set up Ghost.org for EU businesses: GDPR-safe hosting, VAT handling, legal invoicing, and cookie compliance – all in one guide.
When I want to throw it all away: This is what I do
Some days I just want to burn it all down. But then I remember what I need to do...
Business Breakdown: July 2025
A summary of my KPIs, revenue, and profit for the last month, and insights on what I'm planning for the next month.
Join my free membership for quiet creators!
I share the tools, freebies, and thoughts I wish I had when I started. Just honest insights on building an online business as an introvert.